[Frigidaire Imperial Line]
- Publication date
- Public Domain
- Digitizing sponsor
- Frigidaire Division, General Motors Corporation
PROMOTES NEW FRIGIDAIRE IMPERIAL LINE OF REFRIGERATORS.
SEX ROLES MODELS ACTRESSES PRODUCTS FOOD STORAGE PREPARATION FANTASY SURREALISM FRIGIDAIRE APPLIANCES REFRIGERATORS OVENS STOVES KITCHENS COOKING FOOD HOUSEWORK WOMEN HOUSES HOMES LABOR SAVING DEVICES
- 2002-07-16 00:00:00
- Closed captioning
- United States
- Run time
Subject: Butt Ugly
The "Cold Pantry" model has ice cube trays stored onder the frozen food basket. I can imagine after one puts not yet frozen ckicken in that lower basket the blood will drip down and give ya chicken blood ice cubes. How nice.
Depressing. Could hardly sit through this whole thing. Most butt ugley appliances I can imagine being for sale even in 1957.
Subject: Over the top appliance ad
Subject: A cool look at retro tech
Subject: Fridge Porn
Subject: Attention Frigidairians!
While the unseen male narrator booms out marketing babble, we are finally told what the "Sheer Look" means with regards to Fridigaire's 1957 Imperial line. At first, the various appliances are shown in sample kitchens, and how they "fulfill every woman's dream."
Next, a woman on a black sound stage demonstrates the various models; two ranges, a washer/dryer set, and four fridgerators/freezers. It is during this section that the marketing speak ramps up to mind-boggling proportions, with every part given a cutesy name. There is also some rather odd features that are emphasizes, such using French doors on the oven of one model, removable heating elements, and hortizonitally stored vegatable tray in the door of one model of refridgerator. Meanwhile, the female model vapidly shows all the features, and the narrator repeatedly states that the target audience is women. You can just hear the emphasis in his voice when he uses the female pronoun.
A must see for an over the top example of 1950s marketing.
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